Arash Christopher Eslami's Blog

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Twitter Cuts Off LinkedIn


Is Twitter making a good decision by cutting off its updates on the profiles of LinkedIn users?  For these different internet social platforms—Facebook, Twitter, LinkedIn, etc.—everything boils down to monetization.  These companies are all chasing the dream of monetizing the internet the way Google did with AdSense.

Twitter is far more likely to remain impervious by cutting off its ties with LinkedIn than vice versa for a couple of reasons.  Twitter is a constant feed of tweets where if you turn your head for one second, you have 5 or 10 new tweets waiting.  People are obviously more engaged this way and are prone to “checking in” more often.  Twitter has over 500 million users while LinkedIn has around 100 million users.  Twitter’s platform is very compatible on mobiles getting the most out of smartphone users which is also growing quick.

Why did Twitter snub LinkedIn?  It could have been that LinkedIn denied Twitter ads showing up on their user’s profile.  Let me reiterate, it is all about monetizing your audience.  LinkedIn might have been better off by letting Twitter do what it wants.  Yet this may turn out to be what LinkedIn needs in creating new ways to produce revenue with its user base.

LinkedIn handled the snub well though by allowing users to share updates on their Twitter accounts.  It’s a smart business move that takes into account the needs of their users.

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