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App Monetization Player, Metaps, Grabs $36M To Push Deeper Into Big Data


TechCrunch

Japanese company Metaps, which in recent times has sold services to Android developers to monetize their apps — offering an SDK that let app makers quickly incorporate in-app offers to increase user engagement and revenues — has pulled in a $36 million Series C round of financing from existing and new investors in Japan. The business has now raised a total of $51.2 million to date.

Investors in the latest round are not being disclosed at this point but two years ago its $11 million Series B included investment from Fidelity Growth Partners Japan. The company has also previously partnered with social messaging platform Line as part of the latter’s virtual currency push, with Line Coin.

While Metaps’ initial focus was on app monetization, the company now touts itself as a big data and machine-learning play — detecting patterns of user behavior to optimize and automate app marketing. It says it plans to use some of its new financing to aggressively hire addition AI…

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